Photo Use Tips for Law Firms

Photo Use Tips for Law Firms Our world, especially as it relates to marketing and communicating, is a visual one now. Whether on a website or on your firm’s social media accounts, photos are vital, so below are some tips to help you make the most of the ones you use. Using a Photographer If you don’t have updated headshots and group portraits, ask friends and family for professional photographer recommendations. Because most photographers do on-site photo shoots, you can also ask...

Why Your Law Firm Needs a Social Media Presence and Which Platforms are Right for You

Why Your Law Firm Needs a Social Media Presence and Which Platforms are Right for You Did you know that 45% of the total world population uses social media? It’s a great way for law firms to both attract new clients and retain current clients. But that doesn’t mean you should have a presence on every platform available to you. In fact, it’s better to select a couple of platforms and put more energy and effort there, rather than spread...

What is a Marketing Plan and Why Your Law Firm Needs One

What is a Marketing Plan and Why Your Law Firm Needs One As a lawyer in a solo or small firm, you wear many hats. You’re an entrepreneur through and through – often creating a business from the ground up, soliciting work, marketing your services, managing accounting… oh, and actually doing the legal work, too. Marketing is one area that can overwhelm people who aren’t trained in it, especially as it’s continued to increase in complexity over the past decade. Gone are...