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Why Your Law Firm Needs a Social Media Presence and Which Platforms are Right for You

Did you know that 45% of the total world population uses social media? It’s a great way for law firms to both attract new clients and retain current clients. But that doesn’t mean you should have a presence on every platform available to you. In fact, it’s better to select a couple of platforms and put more energy and effort there, rather than spread yourself too thin in order to have a presence on all of them. Four of the [...]

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What is a Marketing Plan and Why Your Law Firm Needs One

As a lawyer in a solo or small firm, you wear many hats. You’re an entrepreneur through and through – often creating a business from the ground up, soliciting work, marketing your services, managing accounting… oh, and actually doing the legal work, too.Marketing is one area that can overwhelm people who aren’t trained in it, especially as it’s continued to increase in complexity over the past decade. Gone are the days of newspaper ads and billboards being the primary advertising [...]

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