PHIL’S CORNER: Moving Past Diversity to Inclusion

Co-written by Phil Fraim and Zindaba Tembo FROM DIVERSITY TO A DIVERSE TEAM Phil Fraim, President and CEO The topic of diversity and inclusion is an important one. However, it is also one that people have heard so many presentations about and been involved in so many educational or training sessions on that they have become weary or desensitized. That is not to infer this is a reasonable reaction, or even understandable. Rather, merely an observation based on statements some have made. Someone [...]

Read more...

5 Tips for Writing for Nonlawyers

A lot of what lawyers write is for other lawyers – briefs, emails and letters all be intended for someone also in the practice of law. There are times, however, when what you write may be intended for nonlawyers. Whether composing social media posts, writing a blog post or even just creating or updating text on your firm website, below are tips to make your writing as layman friendly as possible. 1. Avoid acronyms and abbreviations. Imagine your physician explaining test [...]

Read more...

Basic Tips for Building a Law Firm Website

It’s no secret, every business needs a website. If you have the budget, an easy option is for someone else to build it. If you have an even bigger budget, hiring a company to build and manage it is even easier. However, if you don’t have the budget for either of those, you can build one yourself. Building your own website sounds a little daunting, but thankfully lots of platforms offer an easy setup that lets you get a site [...]

Read more...

Photo Use Tips for Law Firms

Our world, especially as it relates to marketing and communicating, is a visual one now. Whether on a website or on your firm’s social media accounts, photos are vital, so below are some tips to help you make the most of the ones you use. USING A PHOTOGRAPHER If you don’t have updated headshots and group portraits, ask friends and family for professional photographer recommendations. Because most photographers do on-site photo shoots, you can also ask them to shoot a few [...]

Read more...
facebook-pins

Why Your Law Firm Needs a Social Media Presence and Which Platforms are Right for You

Did you know that 45% of the total world population uses social media? It’s a great way for law firms to both attract new clients and retain current clients. But that doesn’t mean you should have a presence on every platform available to you. In fact, it’s better to select a couple of platforms and put more energy and effort there, rather than spread yourself too thin in order to have a presence on all of them. Four of the [...]

Read more...

What is a Marketing Plan and Why Your Law Firm Needs One

As a lawyer in a solo or small firm, you wear many hats. You’re an entrepreneur through and through – often creating a business from the ground up, soliciting work, marketing your services, managing accounting… oh, and actually doing the legal work, too.Marketing is one area that can overwhelm people who aren’t trained in it, especially as it’s continued to increase in complexity over the past decade. Gone are the days of newspaper ads and billboards being the primary advertising [...]

Read more...